Saturday, 19 July 2008

New BMW Advert - no test pilots

BMW have without doubt got a fantastic and valued brand that has its values deeply embedded, which makes for a great platform for creative advertising and marketing.

This interesting new advertising campaign draws on the implied faultless nature of their pre-owned cars, making a (nearly) seamless jump from a car manufacturer to human beauty, with all their brand values intact. A great example of advertising brand value rather than product.

I was going straight to my local dealer to kick some tyres and arrange a test drive (!!) before I realised that the ad would work just as well as part of a Government STD awareness campaign.

Replace the BMW inset panel with "Get yourself tested" - hey presto!

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