Showing posts with label Twitter. Show all posts
Showing posts with label Twitter. Show all posts

Tuesday, 30 September 2008

More justification of Twitter

Image representing Twitter as depicted in Crun...Image via CrunchBase
Increasingly, at meetings and networking events, I am finding that Twitter is getting into my conversations with people. It has clearly grown up a lot and the profile of this tool is spreading way beyond the geeky, nerdy space that it was initially supporting.

However, the usual thing I get is "yeah, I looked at Twitter, but I just dont have time for any more social stuff" or "ok, but what's in it for me, there's no revenue I can earn, is there?"

Others use it, but dont have a clear justification as to why - they just "do".

Me? I used it initially to keep friends and family up to date with my activities, filling a useful, non-invasory, more personal space where they can look if they want, or ignore if not.

I've expanded on that to keep up to date with other people who's work or profile I am interested in, and hopefully vice versa. I have definately gained leverage, and here's a good example:

There was someone who's blog I used to read fro time to time, that I then followed on Twitter, got to understand the real them a little more, then entered into infrequent dialogue. Then I was able to connect to them on LinkedIn, and a while later, when I was looking for a contact at a particular organisation, I found that I was connected via this original individual, so was easily able to effect an introduction. Fantastic!

There are lots of ways to use Twitter to engage, or to disseminate useful information, and I have blogged before (and again) about some, but I found out recently that some enterprising soul (Tom Morris) has set up a London Underground Twitter tracker to spread service information on the lines - its starting to catch on, what would you rather have - an SMS every 10 minutes, 90% of which you dont want to receive (as you are already at work?!), or a feed that you can look at at your leisure, whilst en route to a station?

I think this is another great example of an application for the Twitter tool, just think how easy it would be to do the same if you were a small courier company, with the drivers texting back the last delivery they made, the traffic situation and so forth to a central operator, with the other drivers able to find that information via SMS or WAP; a really simple, non-invasive and time-saving business tool. what do you think?

There's a whole load of tools, tips and advice on how best to use Twitter, which Connie Benson has kindly recently summarised here.

At the very least I recommend visiting these (my favourites):

> Twitter in plain english (well, American, anyway) on YouTube

> A Bloggers guide to how to use Twitter

Rather than aim for a follower profile in Twitter of thousands and have no real strategy for it, there are many ways you can use it effectively in a small scale; I'd love to hear more examples.

What do you think? How are you using it, or why wouldnt you?

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Thursday, 31 January 2008

Twitter - misunderstood tool or total twaddle?

Ok, so I am really interested in the whole Social web thing, community building and social networks.
But I've never really GOT the Twitter thing.

I've been intrigued by it, but, having left my Tricenarian years behind last year, and the lack of requests for my twitter-presence, it appears that I either dont have any "cool" friends who use such tools, or that they too are unsure what to do with it!

So, on finding this post last week and reading another viewpoint from a contact I made at a Green Marketing event today, I finally got round to setting up an account to see if i can find a use for it.

To be honest, I was a late entrant to the Facebook "thing" but quickly found appeal and got hooked. It's enabled me to get back in contact, and easily maintain contact with a whole bunch of friends from the "pre-company" years that I thought I would never see or hear from again. (I've never been very brilliant at keeping regular contact with friends who've moved away..) And for that, I thank you Facebook!

So, onto Twitter - The idea is that you can send a text (SMS) to a central point on anything that you are doing, and then your friends and followers can be updated automatically by the same service. AND interact.

It's really easy to setup an account, then validate it to your mobile, and you are ready to go, so I have. And then - well, as I had suspected, having let it trawl through my email addresses, it found ZERO people that I know with accounts on twitter, so I am left able to twitter to myself!

BUT HANG ON! - Then it hit me - Its a micro-blogging tool, one that would enable me for example, to text ideas and thoughts back to a blog, some of which could be worth sharing (!?) but others could be referenced later and written up in full or acted on.

Take, for example, the event I was at today; I met loads of new contacts and made some notes of blogs, website URLs and great ideas - I could have twittered (such messages are called "Tweets") these back to my micro-blog (and via a cunning widget, I suspect pulling them directly onto this blog too) and therefore been contributing to this post hours ago!

Today I had paper and a pen with me, but what if I was in the pub, or at a sporting meeting or similar - I can now whizz ideas and updates, even if they are only really of interest to me, back to my micro-blog, at any time.

And, thinking laterally, say you are a small courier company and want to keep track of your drivers, why not get them to twitter a customer or delivery code / report back on completing a drop-off, or traffic update.. then any potential delays could be co-ordinated for the cost of an SMS, AND all other drivers could receive the update automatically.

I know you can text to multiple recipients, but this sorts it all out for you, AND provides a log of events that a manager or administrator can use (AND more!)

So, although my account setup is still drying, I can already see that there are loads of potential applications already, and that's without trying to find friends to update on my every movement! Thumbsup from me!

Have you used it? what do you think?

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