Tuesday, 17 June 2008

Social media analytics meets Big Brother 9

Now, I am NOT a big fan of Big Brother these days, but I found this very interesting.

We use the clever guys over at www.brandwatch.net to help us "listen" to online conversations, the sentiment and relevance of where and how people are talking about people, products and brands so that we can assimilate the information into a social strategy and advise clients how best to engage with them, and feed the findings into other media campaigns and so on.

However, this application of the software is fun and high profile (in the UK at least); London newspaper Metro feature a chart on all the BB9 competitors and how the public feel about them.

This is not a poll or direct-feedback mechanism, rather a results list indexed by brandwatch scouring the data in over half a million English-speaking sites and rating the views with a score derived from the sentiment towards the person, combined with the number of times they are mentioned, and the profile of those sites on which they are mentioned.

What I find interesting is that, despite this measuring online data only, it is already showing how relevant that monitoring is as a barometer of general opinion. It will be interesting to see if a clear pattern develops between those who are evicted and what the index says - ie do we keep those who we talk about the most or we like the most or maybe even we dislike the most?

Downside to finding this is that I shall now have to keep half an eye on BB9 now...

see the barometer and read more | digg story

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