Tuesday, 1 April 2008

Talk WITH your consumers - or else!

Whatever size company you are and whoever your customers, clients or consumers are, you have to take note! We, as consumers are fed up with being talked AT, the relentless PUSH process from advertising that results in little or no dialogue whatsoever and certainly is rarely a two-way street.

Those that get it right, and engage with their audience with honesty and integrity, are already showing signs of getting results, and it works no matter the size of your organisation . Who looks after your customers, who REALLY looks after them? Marketers talk about CRM systems and customer DATA, where we are all neatly stored and categorised for the benefit of the supplier..

..but we dont want to be a meaningless number, in fact, we dont want to be categorised - we want to feel valued and er, well, loved! Then we'll come back and buy more of your products and services, tell our friends and recommend you, tell you what it is we love about your products and how you can improve or develop them, all valuable stuff that you will struggle to get accurately through any other means.

Here's a fantastic portrayal of this issue, does it ring any bells with you?

1 comment:

martyn@preview said...

spot on nick.

the 'treat them like they're stupid' mentality is still lurking around like a bad smell. The big media buying ad agencies are all too quick to churn out another tv or cinema spot without really looking at the client's end user.

the clip is very funny. although i was disappointed when it turned out to be for microsoft.